International conference on the management
of brand companies

The Brand Logic BRAND SYMPOSIUM is an international, high-level conference on the management of brand-oriented enterprises. Owners and managing directors of renowned branded companies as well as recognised experts present their insights and specialist knowledge on current topics of brand-oriented corporate management. The focus of the conference is on the interweaving of brand management and corporate development. The Institute of Brand Logic has set itself the goal of expanding the knowledge related to this linkage and making it accessible to interested senior managers. Participants at the Brand Logic BRAND SYMPOSIUM get to know various perspectives regarding the area of brand management, obtaining valuable ideas for the further development and management of their own branded companies. Experience sharing, dialogue and networking are major elements in the success of the Brand Logic BRAND SYMPOSIUM.