Essential Reading for brand-orientes company management

Brand Logic’s publication SPECTRUM is the first and only journal for brand-oriented corporate management. It contains international contributions on brand management and company development, with numerous real-life examples, up-to-date specialist articles, case studies, interviews with experts, study results and much more. Two issues are published each year with a print run of 13,000 copies. The Brand Logic SPECTRUM is aimed at the target group of top-level decision-makers in all sectors.

 

The latest issues can be downloaded here as PDF documents.