The most effective way to become a leading retail brand is through sustainable retail formats. Based on the positioning of the retail brand, we develop clear format strategies to launch retail formats that can hold their own against the competition.
The Institute of Brand Logic orchestrates all relevant format dimensions and uses them to build a coherent total store concept. We harmonize all format dimensions—e.g., category management, loops and layouts, navigation, customer journeys. When qualitative and quantitative dimensions interlock, the result is strong retail performance.
Together with our customers, we develop product range laboratories, implement pilot markets, test them in real-world operations, and then accompany scalable rollout processes for multiplication. A precise business case integrates all quantitative and qualitative data as a basis for sound investment decisions.
