Branding.
Growth strategies.
Organisational development.

We make your company fit for the future: brand management, growth strategies and organisational development form a unity with us, inseparably fused together. In this we are the original. For over 20 years we have demonstrated how important this interplay is for success. Many companies have become market leaders with us or have expanded their leading market position.

Every strong brand thrives on customer relevance and maximum differentiation. Being different, even opposition to the competition, is a must for us. The brand image shapes and forms the company, it is the all-determining organising idea. Every function, every process, every innovation, every performance etc. contributes to its strengthening. We bring out this uniqueness.

Profitable growth comes from the core, we are convinced of that. Arbitrary growth initiatives usually burn money and resources. Studies show that growth does not necessarily lead to value creation. Every company, every brand is challenged to find its own growth path. Based on the core business, we support companies in developing and implementing this strategic contour for profitable growth in the future.

We are passionate about implementing future visions and strategies with you. This is the only way to achieve success in the market. With our process competence, we awaken the will to implement and create a culture of doing and making. Visible successes, innovations and pilot projects give the project the necessary thrust, in line with our credo: success is contagious, makes people courageous and makes sceptics rethink.

Making companies fit for the future means change, sometimes also transformation. Designing and leading change processes in a tailor-made way is our speciality. We actively involve managers and employees in every phase so that commitment and energy for change are created.

The team of the INSTITUTE OF BRAND LOGIC unites brand and management consultants, executives from corporate practice and scientists. They combine technical expertise, practical experience, interdisciplinary industry knowledge with strategic lateral thinking and competence in implementation - so that our client's entrepreneurial visions result in economic success.