Managing companies through the brand
The brand as a source of meaning
The brand is the purpose of the company—and it leads the way. The brand and the company are an inseparable unit. Growth and value creation arise from their interaction. We shape the future
of a company based on its brand vision. The brand becomes the architect of the customer experience, the source of meaning for the corporate culture, and the setter of the course for the alignment of functions, processes, and systems.
Alignment creates impact
All skills, abilities, and resources relate to this. Brands align, bundle resources, and create clarity for corporate development. By interlinking brand leadership and transformation, the Institute of Brand Logic accompanies companies on their path to market leadership—in a focused and effective manner.
Viral Change
The INSTITUTE OF BRAND LOGIC and CHALFONT PROJECT combine their expertise to offer a unique range of services. The development of visions for the future and strategies is intertwined with transformative cultural work that has an impact. Change does not happen top-down and cannot be imposed. That is why we operate within the organization's network, peer-to-peer via influencers. We have combined the processes, methods, and tools of our companies so that change in organizations works and can be scaled effectively.
Center for the Future of Organizations
The Center for the Future of Organization is an independent research institute at the Drucker School of Management at Claremont Graduate University. It is a leading global center for applied research and practical discourse on new paradigms of leadership and organization, with a particular focus on the role of social network technologies as drivers of competitive advantage. Under the leadership of Roland Deiser, the Center is now an international thought leader, particularly in the areas of "
business ecosystem leadership" and "digital transformation in large and complex organizations."
