WE TRANSFORM YOUR COMPANY
INTO A LEADING BRAND

Institute

We have been turning companies into leading brands for over 25 years. Many of our clients are now market leaders in their industry, in their market. To achieve this goal, it takes much more than a little marketing. That's why we develop images of the future that merge strategic brand management, corporate and growth strategies as well as business models. It is in this interplay that the potential for your company lies.

The quality of the implementation of the growth strategies is crucial. Leading change and transformation processes is our speciality. The picture of the future is the foundation for all development and implementation processes.

Most management consultancies only develop concepts that they never realise. We at the INSTITUTE OF BRAND LOGIC take responsibility for implementation, because we know: Implementation is the key to success.

Consulting Boutique

We do not come up with standard concepts. Every brand, every company is an individual case for us. That's why we only offer customised consulting services, tailored to you, our client. This is the only way we can support you in building unique brands and profitable businesses.

Teaming up with our clients

Most of our clients work with us for several years - from strategy to realisation of market success. The challenges along the way can only be overcome in a spirit of partnership. Our clients and we are teaming up to achieve set goals. An open, constructive culture of dialogue creates the necessary trust, especially in critical issues.

Implementing until market success

The decisive factor for success is not good concepts, but the quality of their implementation. This is how we measure our consulting work. Our collective processes create a mentality of doing, innovating, implementing and changing within the company. 97 % of our clients attest to the long-term positive effect of our work. This is reflected in the figures and is also noticeable in the corporate culture.

Our Team

If you want to develop your company strategically and implement your proposition, then the INSTITUTE OF BRAND LOGIC is the right place for you. Our team consists of specialists from the areas of corporate practice, consultancy and academia with many years of experience in this precise task. This is necessary as it allows us to work successfully as business developers, to ensure that entrepreneurial visions become economic reality.

Founder and managing partner of the Institute of Brand Logic. Graduate in business administration, lawyer and university lecturer.

Markus Webhofer Managing Partner

Founder and partner of the Institute of Brand Logic. Graduate in business administration. Previously university assistant in the Institute of Marketing at the University of Innsbruck.

Wolfgang Rigger Partner

Partner at the Institute of Brand Logic. Graduate in business administration. International professional experience in various sales and marketing positions at Mercedes Benz AG and smart. 20 years of experience in management consultancy and training for SMEs in German-speaking regions and northern Italy.

Stefania Cimino Partner

Partner at the Institute of Brand Logic. Graduate in business administration. Many years as managing director of the leading international shoe retailer Leder+Schuh AG. Degree course captain, MBA Int. Marketing at FH Campus 02. eCommerce Quality Award Winner, Austrian Retail Association.

Peter Horvath Executive Consultant

Partner at the Institute of Brand Logic. Graduate in business administration. Strategy consultant and change manager. More than 20 years in the consulting and management of international consumer goods & retail companies.

Norbert Pühringer Partner

Manager at the Institute of Brand Logic. Master of Arts in tourism & entrepreneurship. International practical experience in the area of marketing at Tourism Yucatán in Mexico and also at Porsche Cars Australia Pty. Ltd.

Rebecca Wahler Manager

Manager at the Institute of Brand Logic. 35 years of experience in leadership roles in retail such as Dohle Handelsgruppe, Managing Director EDEKA Nord SBW GmbH.

Uwe Seifert Manager

Manager at the Institute of Brand Logic. MSc in management & organisation innovation at Queen Mary University, London. Practical experience in the area of connected car IT at AUDI AG and various consulting projects.

Thomas Schäuble Associate Partner

Manager at the Institute of Brand Logic. Graduate in business administration. Previously many years of practical experience in brand research at Nestlé, Sensor Market Research, and others, and also in brand management at Swarovski.

Martina Zimmermann Manager

Manager at the Institute of Brand Logic. Professional MBA Executive Academy WU Vienna. International experience in renowned hotel chains and tourism organisations. Marketing and operations mangement in leading positions at Swarovski.

Christian Oberleiter Manager

Consultant at the Institute of Brand Logic. Master of Science in Strategic Management with focus on tourism.
International experience in Argentina and Canada. Several years of practical experience in marketing management of a hotel association.

Therese Maier Senior Consultant

Consultant at the Institute of Brand Logic. Master of Science Corporate Management with focus on Marketing & Sales. Several years of experience in start-up and consulting environment in retail and hospitality. Focus on marketing and sales strategies as well as innovation scouting and implementation.

Moritz Ott Senior Consultant

Consultant at the Institute of Brand Logic. Bachelor of Arts in Business and Management. Study abroad experience at the University of Groningen, Netherlands.
Practical experience in food retailing at INTERSPAR in the areas of sales, marketing and purchasing.

Lukas Drexel Senior Consultant

Management WHITE ROOM at the Institute of Brand Logic. Studied international economics. Previously innovation consulting and innovation management.

Figen Webhofer Management WHITE ROOM

Digital Market Analyst at the Institute of Brand Logic. Doctor`s degree in Social Science.
Data and Digitalisation Expert with many years of scientific experience in conducting research, gathering and analyzing data.

Daniel Kleinlercher Head of Market Research

Communication Managerin at Institute of Brand Logic. Bachelor and Master degree in Health Management at the University of Applied Science Burgenland. More than ten years of experience in marketing and public relations.

Elisabeth Laiminger Communication Managerin

Senior Advisor at the Institute of Brand Logic. Business economist and MBA from INSEAD/Fontainebleau. 30 years of experience at Roland Berger and Deloitte Consulting, as lead strategy consultant for consumer goods and retail. On various supervisory boards of renowned consumer goods and start-ups for 12 years.

Andreas W. Bauer Senior Advisor

Controlling at the Institute of Brand Logic. Bachelor degree in Economics of Financial and Monetary Systems at La Sapienza University of Rome. In addition, more than 10 years of professional experience in South America (Peru), Italy and Austria.

Fiorella Alejandra Garcia Controlling

Office Management at Institute of Brand Logic. Previously many years of practical experience in social work as well as assistant and in office management in various companies.

Christine Kapplmüller Office Management