TRANSFORMING COMPANIES
INTO LEADING BRANDS.

Working together with our clients,
we develop and implement brand images
that will stand the test of time.

Institute

It takes more than just a little brand management for a company to build a leading brand. Apart from substantiated strategies, the quality of the implementation is particularly significant. The brand vision is the bedrock of all development and implementation processes. The INSTITUTE OF BRAND LOGIC supervises companies while on this journey.


Consulting boutique

We supervise our clients on their path to becoming a leading brand, with individual and tailored solutions.
These solutions stand the test of time and truly represent our aspiration of being relevant and unique.
Our consultancy does not churn out superficial, interchangeable or one-dimensional standard concepts. This is essential for the provision of client support while building brilliant and profitable brands.


Our client, our partner

Most of our clients work with us over several years – starting with their strategy, continuing through its implementation, and including fulfilment of the goal. This requires not only trust in our expertise, but also mature personal relationships.

Our success confirms this approach: 97 per cent of our clients report that the INSTITUTE OF BRAND LOGIC produces a noticeable long-term effect that is reflected in both the figures and culture of the company.


Developing companies holistically

Our processes are designed to develop companies as a whole.

Employees and managers are integrated into the processes from the outset. We never work alone, but rather explore and reflect together as a team, and we use our findings to develop viable solutions.

We are enablers. We listen, inspire new possibilities, and enrich dialogue with different perspectives. We are sparring partners and find both large and small opportunities for success.

Team

If you want to develop your company strategically and implement your proposition, then the INSTITUTE OF BRAND LOGIC is the right place for you. Our team consists of specialists from the areas of corporate practice, consultancy and academia with many years of experience in this precise task. This is necessary as it allows us to work successfully as business developers, to ensure that entrepreneurial visions become economic reality.

Founder and managing partner of the Institute of Brand Logic. Graduate in business administration, lawyer and university lecturer.
Markus Webhofer Managing Partner
Founder and partner of the Institute of Brand Logic. Graduate in business administration. Previously university assistant in the Institute of Marketing at the University of Innsbruck.
Wolfgang Rigger Partner
Partner at the Institute of Brand Logic. Graduate in business administration. International professional experience in various sales and marketing positions at Mercedes Benz AG and smart. 15 years of experience in management consultancy and training for SMEs in German-speaking regions and northern Italy.
Stefania Cimino Partner
Partner at the Institute of Brand Logic. Studied commercial sciences. 28 years of experience in FMCG with focus on beverages. Numerous executive board positions, including Römerquelle, Carpe Diem and most recently Underberg. Chairman of the supervisory board of Ritzenhoff AG, Member of the Board of Gurktaler AG and Member of the supervisory board Zwack Unicum Nyrt.
Karin Trimmel Partner
Senior Advisor at the Institute of Brand Logic. Business economist and MBA from INSEAD/Fontainebleau. 30 years of experience at Roland Berger and Deloitte Consulting, as lead strategy consultant for consumer goods and retail. On various supervisory boards of renowned consumer goods and start-ups for 12 years.
Andreas W. Bauer Senior Advisor
Partner at the Institute of Brand Logic. Graduate in business administration. Many years as managing director of the leading international shoe retailer Leder+Schuh AG. Degree course captain, MBA Int. Marketing at FH Campus 02. eCommerce Quality Award Winner, Austrian Retail Association.
Peter Horvath Partner
Senior consultant at the Institute of Brand Logic. Graduate in business administration. Previously many years of practical experience in brand research at Nestlé, Sensor Market Research, and others, and also in brand management at Swarovski.
Martina Zimmermann Senior Consultant
Senior consultant at the Institute of Brand Logic. Graduate in business administration. 25 years of management experience in the areas of general management, marketing & communications, and also international sales at companies such as ACNielsen and Nestlé.
Martin Prantl Senior Consultant
Consultant at the Institute of Brand Logic. Studied international economics. Previously innovation consulting and innovation management.
Figen Webhofer Consultant
Senior consultant at the Institute of Brand Logic. Sociologist and coach (DBVC – German Federal Association of Executive Coaching). Many years of practical experience in leading brand and communication agencies (including Serviceplan, KMS TEAM) and also as an independent brand consultant and interim manager.
Florian Bauer Senior Consultant
Consultant at the Institute of Brand Logic. Master of Arts in tourism & entrepreneurship. International practical experience in the area of marketing at Tourism Yucatán in Mexico and also at Porsche Cars Australia Pty. Ltd.
Rebecca Wahler Consultant
Senior Consultant at the Institute of Brand Logic. Graduate in business administration. Experience abroad in India and Canada while studying. Practical experience in product management, management consulting and as project manager in the services sector.
Philipp Kazianka Senior Consultant
Senior Consultant at the Institute of Brand Logic. Master of Arts in strategic management. Practical experience in marketing at a tour operator and in project management for the sports and service industry.
Michael Edmaier Senior Consultant
Principal at the Institute of Brand Logic. An award-winning luxury marketer with 20+ years of international experience; 13 years based in London. I have worked with luxury and lifestyle brands such as Wedgwood, Georg Jensen, Swarovski, Vienna Tourist Board.
Michaela Wolf Principal
Consultant at the Institute of Brand Logic. MSc in management & organisation innovation at Queen Mary University, London. Practical experience in the area of connected car IT at AUDI AG and various consulting projects.
Thomas Schäuble Consultant
Consultant at the Institut of Brand Logic. MSc in Organization Studies. Practical experience in the luxury hotel industry at Schloss Elmau, in the area of brand communication at BMW AG as well as interntional experience in the area of marketing in Mexiko.
Cristina Ostler Consultant
Consultant at the Institute of Brand Logic. Graduate in business administration. Postgraduate training at the UCSD, California. Practical experience in project management and controlling at international companies, and also 5 years of experience as key account manager in the food sector.
Simonetta Cesaro Consultant
Consultant at the Institute of Brand Logic. Many years of experience in positions of responsibility at leading communications agencies (including Havas Worldwide), in strategic consumer marketing (W.L. Gore & Associates) and also as marketing manager in financial services.
Alexa Falk Consultant
Consultant at the Institute of Brand Logic. Communication scientist. Previously 20 years of practical experience as marketing manager, ecommerce manager and as head of non-food promotion management at SPAR and INTERSPAR Austria.
Gertraud Burtscher Senior Consultant
Controlling & administration at the Institute of Brand Logic. Previously many years of practical experience in the areas of personal assistance and office management at well-known large companies.
Olivia Linser Controlling & Administration
Previously many years of practical experience in social work as well as assistant and in office management in various companies.
Christine Kapplmüller Office Management
Office manager at the Institute of Brand Logic. Master of Arts and foreign language assistant diploma. Many years of practical experience in high-level executive assistance and office management for international concerns.
Susanna Sullivan Office Management

Education and training

The INSTITUTE OF BRAND LOGIC conducts research in the area of brand-oriented company management and passes on this knowledge specifically to universities.



Opinion study: CEO OPINION

Returning to its series of studies entitled CEO OPINION, the INSTITUTE OF BRAND LOGIC uses its access to executives at many different companies in German-speaking countries in order to ascertain their position on the topics of brand leadership, change and transformation. CEO OPINION is conducted once or twice per year.



Certificate course at the MCI Management Center Innsbruck

The INSTITUTE OF BRAND LOGIC offers a certificate course for brand-oriented organisational development at the MCI Management Center Innsbruck. This training course is eligible as credit for the General Management Executive MBA and Management & Leadership MSc courses. These courses have been awarded the premium seal of the international accreditation agency FIBAA and are offered in cooperation with the University of Innsbruck and other renowned partner universities.


Cass Business School

The INSTITUTE OF BRAND LOGIC lectures on brand leadership at Cass Business School which is part of City, University of London. Students receive an insight into the methods and approaches of brand-oriented company management, and use this knowledge to analyse case examples from British companies. The Cass Business School at City, University of London, is one of the three leading business schools in the UK and particularly renowned for its highly regarded MBA and Executive Education programmes.