In a further session of Love.Brand.Talk, the Institute of Brand Logic has continued its successful dialogue platform at an informal after-work talk.
On 8 November 2018 the Institute of Brand Logic again issued an invitation to join an evening discussion in a relaxed atmosphere at the company premises. The invitation was sent to a small, selected group of specialists in brand consultancy. Guest entrepreneur this time was Dr Giordano Koch, Managing Director of HYVE, which has been working on realising the vision of a new innovative approach since the year 2000. Today, HYVE successfully designs and develops product innovations, services and new business models.
The core topic of the evening was the connection between brand and innovations: criteria of true brand innovations, the importance of innovation for brand dynamism, the brand as a driving force and underlying corrective for innovations, boosting a culture of innovation within companies, and the realisation of disruptive innovations in the company.
The participants were delighted with the creative exchange among like-minded colleagues in this format. During just a short get-together, interested personalities with different characters and backgrounds were able to discuss stimulating approaches.
At informal after-work talks in the Institute of Brand Logic, a small and personally invited group of consultants regularly meets companies who introduce their brand and the current challenges, putting this up for discussion. The dialogue frequently creates new ideas – a new understanding, a different perspective, a stimulus, an insight. The Love.Brand.Talk offers room for exchanging experiences and opinions on a related topic, and also the possibility for constructive and open discussions. The focus for consultants invited to each session is the concept of networking and exchange, and also the possibility of becoming acquainted with the Institute of Brand Logic.