Only strong destination brands generate added value
Ensuring the future viability of destinations
A strategic vision for the future must take these dimensions into account. In addition to positioning the destination brand for the future, this includes developing a year-round destination, innovating core services, establishing a strong value position, creating new business and pricing models, and developing a unique guest experience. We not only develop destination strategies, but also support the implementation process.
Leading participatory processes at the destination
Destinations consist of loose networks—both formal and informal—of decision-makers, stakeholders, and resources. If these networks are fragmented, progress is blocked. Good cooperation between individuals, committees, institutions, and service providers is crucial. For this reason, the Institute of Brand Logic facilitates open, participatory dialogue processes and strengthens the destination's leadership networks. In loose networks in particular, dialogue processes are the most effective lever for securing commitment to implementation. Without this commitment, any strategy remains pure theory – and no sustainable destination development can take place.
