How important is branding to the management of your company? Alongside our employees, branding is the most important asset in our company.
How does the brand help you manage your company and make decisions? Brand management requires long-term decisions that are relevant to customers.
In your opinion, what are some mistakes in brand management that should be avoided? Constant change or inaction will not solve sales problems. A brand must meet the needs of all customer groups.
What advice would you give other companies regarding brand management? Be consistent and honest.
Which company do you admire for its brand management? Nike.
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Lifetime
Several - vary between 2 years and 6 months or even shorter.
