Our team combines many years of consulting work, science, and business practice.
Founder and Managing Partner of the Institute of Brand Logic. Studied economics and law, lecturer in university programs. Founder of brand logic for the management and development of companies and ecosystems.
Manager at the Institute of Brand Logic. Master of Science in Strategic Management. A key focus is on brand strategy development for tourist destinations.
Senior Consultant at the Institute of Brand Logic. Master of Science in Corporate Management. Many years of experience in consulting, retail, and FMCG—with a focus on brand strategy, customer experience, and innovation.
Consultant at the Institute of Brand Logic. Master of Arts in Entrepreneurship and Tourism. Extensive professional experience in international tourism organizations with a focus on marketing strategies, destination branding, and market development.
Partner at the Institute of Brand Logic. Studied economics at the universities of Innsbruck, Hong Kong, and Singapore. Many years of experience as a strategy consultant in international consulting firms with a focus on retail, wholesale, and e-commerce. Extensive practical experience as interim CEO and CTO.
Management WHITE ROOM at the Institute of Brand Logic. Studied international economics. Previously worked in innovation consulting and innovation management.
Founder and partner of the Institute of Brand Logic. Studied economics. His areas of expertise include strategic brand positioning, supporting transformation processes, and developing brand-oriented companies.
Partner at the Institute of Brand Logic. Studied economics. International professional experience in the automotive industry. Twenty years of leadership and brand consulting.
Consultant at the Institute of Brand Logic. Studied Arts in Business and Management in Innsbruck and at the University of Groningen, Netherlands. Brand management in the FMCG and retail sectors are among his core areas of expertise.
Controlling at the Institute of Brand Logic. Studied economics at La Sapienza University in Rome, over 10 years of professional experience in South America, Italy, and Austria.
Digital Market Analyst at the Institute of Brand Logic. Doctor of Social Sciences. Expert in market research and digitalization. Years of experience in data science.
Manager at the Institute of Brand Logic. Studied economics. Many years of management experience in the FMCG and fashion brands sector. Strategic brand positioning and cultural change as well as the management of strong brands are among his key areas of expertise.
Specialist in the strategic and operational management of retail companies. Former managing director at leading retail companies in Germany. People person with a strong focus on goals.
Expert in non-food retail and establishing strong retail brands. Many years of leadership experience in management and executive positions, with a focus on format strategies and business model development in qualitative and quantitative terms.
Business and organizational developer with over 20 years of professional experience in international strategy consulting, management of international consumer goods brands, and retail companies.
Business economist and MBA from INSEAD/Fontainebleau. 30 years as a strategy consultant at Roland Berger and Deloitte Consulting, leading the consumer goods and retail industry teams at both companies. For the past 12 years, he has served on various supervisory boards at renowned consumer goods companies and start-ups.