Expertise
Brand as a guiding principle. The future as a vision. Transformation as a result.
The Institute of Brand Logic combines the brand's vision for the future with strategy and organizational development. The brand is the competency model for companies. The brand's vision for the future sets the guidelines for the company's future development. It is precisely this connection that makes the Institute of Brand Logic unique: bringing out what makes a brand special and, building on this, developing the company in exactly this direction. The brand and the company are inseparable. A realignment of brand positioning means change and transformation for the company.
Services
A leading brand thrives on customer relevance and maximum differentiation. That has always been our mantra.
We empower companies to turn their brand into a game changer in the competitive arena and grow profitably. In doing so, we bring the brand profile, growth strategy, and culture of the company into clear, effective harmony. Even the most attractive brand positioning will have no effect if it is not supported by the corporate culture.
Brand Logic specializes in developing leading retail formats.
We help retailers refine their retail formats, consistently align them with customer needs, and develop them into economically strong, scalable models for success. Speed in prototype development and rollout is crucial.
The starting point is a clear format strategy for developing effective retail formats. Our total store concepts cover all relevant dimensions (e.g., category management, smart pricing, layout).
Developing leading destination brands is one of our strengths.
We help destinations build their future viability and position themselves as leading brands in the competitive landscape. Genuine performance and an effective customer experience are the key levers for this. In these loose networks of formal and informal decision-makers and key players in a destination, open, participatory processes are crucial to success. For the Institute of Brand Logic, effective tourism consulting means destination development that is consistently oriented toward brand positioning.
CEOs in dialogue
WHITE ROOM is an exclusive dialogue forum for medium-sized and large companies that manage strong brands.
Each WHITE ROOM business evening for members is dedicated to a specific topic.
CEO DIALOG is a casual forum for business leaders who appreciate deep dives in small groups.
Compact impulses inspire dialogue within the network of participants.
Selected decision-makers from tourism management networks in renowned destinations meet in the Circle to engage in dialogue.
These knowledge-sharing processes are intended to help secure the future viability of tourist destinations.
News and inspiration
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