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Partner at Alois Dallmayr Kaffee oHG
“The brand also creates internal identification for the people who work here.”leftimageleftjustify-content-centerlist3x2[€€]slider
Partner at Alois Dallmayr…
Chief Operating Officer, Middle East & Luxury for Europe, Middle East, and Africa, Marriott International
“Every experience or innovation that we introduce in our luxury hotels is brand…
Formerly Hero AG / Currently consultant and deputy chairman of the supervisory board of Falke KGaA
“Good brand management prevents opportunistic individual decisions and short-sighted…
Owner and CEO of the Serviceplan Group
"Due to increasing volatility, brands are losing their role as beacons or guides."leftimageleftjustify-content-centerlist3x2[€€]slider
Owner and CEO of the…
Managing Director, Develey Mustard & Delicatessen GmbH
"Alongside our employees, the brand is the most important asset in our company."leftimageleftjustify-content-centerlist3x2[€€]slider
Managing…
Chairman of the Board Dr. Schär
“Excessive product range expansions dilute every brand.”leftimageleftjustify-content-centerlist3x2[€€]slider
Chairman of the Board Dr.…
Managing Director, Alnatura Produktions- und Handels GmbH
“Maintaining consistency in brand management is an important recommendation. This consistency also provides guidance for…
Chairman of the Board of Wienerberger AG
“Our brand reflects our market position. It is an expression of the quality of our products, our company, and our…
Managing Partner, H. Hugendubel GmbH & Co. KG
“Brand management is a collaborative effort at our company, from senior management to the booksellers who maintain contact with…
Chairman of the Executive Board, Merkur Privatbank
“It would be a mistake to define a brand once and for all and then stick to it no matter what. A brand must be alive. A brand is not a hard…
Marcus Lingel Chairman of the Executive Board, Merkur Privatbank 1 1 Nina Hugendubel Managing Partner, H. Hugendubel GmbH & Co. KG 1 1 Heimo Scheuch Chairman of the Board of Wienerberger AG 1 1…
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Lifetime
Several - vary between 2 years and 6 months or even shorter.
