Regular animal health checks as prerequisite of high-quality raw material.
Enclosure or at least 120 days pasture feeding.
Company vet to advise and support farmers.
Top-class advisory committee for animal health (University of Natural Resources and Life Sciences – Livestock Sciences, WWF, and much else).
Milk from the “Reine Lungau” (Pure Lungau) region.
Undiluted taste due to natural fat content.
Strictest requirements for production of raw materials.
All regional products, including animal feed cultivation programme.
Programme for the protection of species diversity.
Passionate and enthusiastic farmers as suppliers of raw materials.
Paradigm shift in a gridlocked industry.